This innovative hair straightening treatment is very popular in Latin America and has taken Northern America by storm. Celebrities and women all over America have been using the Brazilian hair straightening treatment to get rid of curly, wavy and frizzy hair. It improves the appearance of your natural hair and makes it way more manageable.
The process restructures your hair, refining its texture safely. The way it works is by coating your hair with a biopolymer, smoothing out the roughness of the cuticle, while sealing in moisture. In the end, you’re left with hair that is shiny and glossy. It acts as a protection for your hair, which proves to be much safer than the Japanese thermal reconditioning treatment, which changes the structure of your hair. The Brazilian straightening treatment can be used on color-treated hair and hair that has been previously permed or relaxed. A lot of people have used this treatment to help seal in the color of the dye used. Those with black hair can use it without causing damage as well.