Having a nice hairstyle can boost your confidence and it can change your life. This is one of the reasons why most people choose their stylists carefully. For instance, someone inquires from several permanent hair straightening salons before deciding where to go. As someone who owns a salon, you want to attract and secure clients. In order to make that possible, you can use local marketing and there are ideas in this article that you will find helpful.
You can read this article to know more about those ideas.
Family Package Offers
With the restrictions of the global pandemic, many clients prefer to stay at home and they might not have the chance to have a haircut done. A lot of them have families that has the same need to cut their hair and style it. Offering a big discount that gets caught up could be the difference when it comes to choosing your hair salon compared to a competitor.
Having a website where they can book an appointment gives them an easy way to reserve a slot in your hair salon.
List Your Salon Online
Are you aware that over 70% of individuals who look for a service or product check online before they go? This is an indication that your salon must show up in the search results. You can use the following online directories for better salon marketing:
- Google My Business – More than 80% of the searches go through Google, which means you should list your business here.
- Facebook – This is an important directory where you want your business to be listed, so that local active users of Facebook will be able to find your salon.
- Yelp – Millennials check this before going to your salon, which is why it makes it easy for them to find your salon. So, you need to make a strong profile on Yelp.
Welcome Your New Customers Through Email
When there are new customers that come into the salon or do an appointment booking online, you need to make sure their email addresses are in the process. After that, you should collect information based on the style they want, age bracket, and gender. If you follow their visit, you should send them an email follow-up, so you can welcome them to your business. If you do this, they deserve a coupon code for their next visit and then inform them which review directories your business can be found.
Optimize Your Website for Mobile Devices
When your customers check out your website at night using their smartphone, they will not tolerate a display that needs pinch and zoom just so they can read the offered services you have. When someone leaves your website without buying, the chance of them coming back is very slim.
Run a Salon Contest
Running a contest in your salon and social media sites is an awesome way to win clients. You can give the person who can get the most number of referrals a spa day that can pamper them. It can also be something else like a gift certificate that can be used in their next visit. This is also encouraging to old clients who are loyal to your salon.
Use the tips given here to gain more customers and even to offer new services like Brazilian keratin straightening Rockville MD. Make sure to let your customers know why they should choose you over others.