Do you want to know the best marketing ideas for your hair extensions salon? Then you have come to the right place. If you do not get the outcome you want and want to boost your marketing, then you should consider a fresh approach to your social media ideas for a better strategy.
Social media is an essential way to engage with your potential and current customers. Spread more awareness about the services you offer and encourage brand loyalty by the reinforcement of what makes your salon unique.
In case you are looking for more ways to boost your social media presence for better marketing and increase your sales, you can read this article until the end.
Post Before and After Photos
People go into a salon to rejuvenate and look good. When you post before and after shots, especially colors or haircuts because they will get you likes and social media followers. It also acts as your online resume or portfolio. Make sure that you always ask permission from your clients before their photos are posted on social media. Or you should take pictures without showing their face. They will be more comfortable. This should be a series on your salon profile, like stylish Mondays, chic Tuesdays, etc. Social media should be used to showcase your talent. It is one of the best ideas for social media marketing.
Focus on Your Target Market
Before you start strategizing your social media, you must know who your audience is and where people spend their time virtually. You must create an ideal buyer persona: the age segment you are targeting, region, gender, which social media platforms they use, and what information they look for online.
After knowing these things, you can get to the next step.
Use Social Media to Communicate
Facebook is providing the best way for you to share services, post photos of your unique products, and work, or if you have contests or giveaways to promote loyalty to the brand and spread brand awareness to your new clients.
In today’s era, it is rare that you will encounter a customer who has no social media account. Therefore, use it as a perfect medium to communicate with your market.
Repost and Share Content Generated by Users
One good way to expedite your social media marketing is when you post user-generated content. This is helpful in increasing your brand’s trust factor. That is because these posts and pictures are reviews and people put a lot of trust in word of mouth. They think it is more reliable compared to brand claims. Just do not forget to give credit to the content if necessary. If you think that reposting several posts per day might ruin the theme of your brand, then you can share it with your stories and not your feed.
Create a Nice Business Page
This can be applied to any social media platform: you need to have a business page instead of a personal one.
Engage Your Customers
One of the obvious salon marketing strategies you can do is through giveaways. Generally, people prefer freebies. Whether it is a $50 gift card or a discount for any package on your birthday, or mother’s day, your consumers are going to love the convenience of entering or receiving promotions while they are on social media.
They will also comment on the page post or share it with their Facebook friends, which creates more awareness for your salon business.
You can follow these tips if you want a better social media marketing strategy for your hair extensions in salon Bethesda business.